ALTAVA and Darewise partner to integrate fashion in Life Beyond universe | Retail Tech News USA

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ALTAVA Group, a leading fashion-tech company, has formally declared a strategic alliance with Darewise Entertainment, a division of Animoca Brands renowned for its work on the upcoming Life Beyond gaming universe. This collaboration seeks to incorporate ALTAVA’s AI-driven platform for digital wearables into the game, Life Beyond, taking on a crucial role in Darewise’s fashion sector within the Bitcoin Metaverse framework. By partnering, Darewise also becomes the first Web3 AAA gaming studio to integrate AI-powered digital wearables and apparel.

ALTAVA and Darewise jointly envision transforming metaverse wearables, pooling their expertise to unleash the expressive potential of digital fashion. ALTAVA, recognised for collaborations with industry giants like Fendi, LVMH, and Prada, empowers brands to craft digital fashion across multiple metaverses using their AI-driven platform.

This partnership extends from their previous engagement with Horizen Labs to introduce a metaverse token on Bitcoin through the Ordinal protocol, with ALTAVA positioned as a critical ally in reshaping Bitcoin’s metaverse fashion.

Andy Ku, CEO of ALTAVA Group, expressed enthusiasm for this collaboration, underscoring how their AI-powered digital wearables platform, combined with Darewise’s technology, will empower users to explore new possibilities and enhance fashion realism in the metaverse.

Benjamin Charbit, CEO of Darewise Entertainment, affirmed their dedication to delivering immersive gaming encounters. He highlighted the partnership’s importance, emphasising ALTAVA’s role in pioneering digital wearables. This alliance not only enriches Life Beyond but also fortifies the broader metaverse ecosystem entrenched in the Bitcoin network.

As a part of this collaboration, ALTAVA will also join the newly established Life Beyond Fashion Council, contributing insights and expertise to shape the future of fashion within the Life Beyond metaverse. Additionally, Darewise will serve as a metaverse and technology advisor to ALTAVA, fostering mutual growth and innovation.

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