Citizens Expands Support of Boston’s Live Entertainment Industry with New Sponsorships of MGM Music Hall at Fenway and CollegeFest Boston | CFG Stock News

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Citizens Financial Group (CFG) has announced new sponsorships in Boston’s live entertainment industry, becoming the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston. These partnerships aim to provide unique experiences for Citizens’ customers, including exclusive ticket offerings and VIP events. To celebrate, Citizens is hosting a two-week ‘Citizens Live on Tour’ roadshow from September 16-30, offering fans chances to win free tickets to upcoming shows.

The bank now supports six concert venues, hosting over 800 shows annually and attracting more than 1 million concertgoers. Since launching Citizens Live in 2019, customers have purchased over 50,000 presale tickets to shows at sponsored venues. These initiatives reinforce Citizens’ commitment to supporting live music and entertainment in Boston.

Citizens Financial Group (CFG) ha annunciato nuovi sponsorship nel settore dell’intrattenimento live di Boston, diventando la Banca Ufficiale del MGM Music Hall at Fenway e sponsor principale del CollegeFest Boston. Queste partnership mirano a fornire esperienze uniche per i clienti di Citizens, inclusi biglietti esclusivi e eventi VIP. Per festeggiare, Citizens sta ospitando un roadshow di due settimane chiamato ‘Citizens Live on Tour’ dal 16 al 30 settembre, offrendo ai fan la possibilità di vincere biglietti gratuiti per i prossimi spettacoli.

La banca supporta ora sei locali per concerti, ospitando oltre 800 spettacoli annuali e attirando più di 1 milione di spettatori. Dalla sua nascita nel 2019, Citizens Live ha permesso ai clienti di acquistare oltre 50.000 biglietti in prevendita per spettacoli nei locali sponsorizzati. Queste iniziative rafforzano l’impegno di Citizens a supportare la musica dal vivo e l’intrattenimento a Boston.

Citizens Financial Group (CFG) ha anunciado nuevos patrocinios en la industria de entretenimiento en vivo de Boston, convirtiéndose en el Banco Oficial del MGM Music Hall at Fenway y patrocinador principal del CollegeFest Boston. Estas asociaciones buscan proporcionar experiencias únicas para los clientes de Citizens, incluyendo ofertas exclusivas de boletos y eventos VIP. Para celebrar, Citizens está organizando un roadshow de dos semanas llamado ‘Citizens Live on Tour’ del 16 al 30 de septiembre, ofreciendo a los aficionados la oportunidad de ganar boletos gratis para los próximos espectáculos.

El banco ahora apoya seis locales de conciertos, organizando más de 800 espectáculos anuales y atrayendo a más de 1 millón de asistentes a conciertos. Desde el lanzamiento de Citizens Live en 2019, los clientes han comprado más de 50,000 boletos de preventa para espectáculos en los locales patrocinados. Estas iniciativas refuerzan el compromiso de Citizens de apoyar la música en vivo y el entretenimiento en Boston.

시티즌스 파이낸셜 그룹(CFG)은 보스턴의 라이브 엔터테인먼트 산업에서 새로운 후원을 발표하며, MGM 뮤직 홀 앳 펜웨이의 공식 은행이자 컬리지페스트 보스턴의 프레젠팅 스폰서가 되었습니다. 이러한 파트너십은 시티즌의 고객에게 독특한 경험을 제공하고, 독점적인 티켓 제공과 VIP 이벤트를 포함합니다. 이를 기념하기 위해 시티즌스는 9월 16일부터 30일까지 ‘Citizens Live on Tour’ 로드쇼를 개최하며, 팬들에게 다가오는 공연의 무료 티켓을 받을 기회를 제공합니다.

이 은행은 현재 여섯 개의 콘서트 장소를 지원하며, 연간 800회 이상의 공연을 개최하고 100만 명 이상의 관객을 유치하고 있습니다. 2019년 시민 라이브를 시작한 이후, 고객들은 후원 장소의 공연을 위한 50,000장 이상의 선판매 티켓을 구매했습니다. 이러한 이니셔티브는 보스턴에서 라이브 음악과 엔터테인먼트를 지원하겠다는 시티즌의 약속을 강화합니다.

Citizens Financial Group (CFG) a annoncé de nouveaux partenariats dans l’industrie du divertissement en direct à Boston, devenant la Banque Officielle du MGM Music Hall at Fenway et le sponsor principal du CollegeFest Boston. Ces partenariats ont pour but de fournir des expériences uniques aux clients de Citizens, y compris des offres de billets exclusifs et des événements VIP. Pour célébrer, Citizens organise une tournée ‘Citizens Live on Tour’ pendant deux semaines, du 16 au 30 septembre, offrant aux fans la chance de gagner des billets gratuits pour les prochains spectacles.

La banque soutient désormais six salles de concert, accueillant plus de 800 spectacles chaque année et attirant plus de 1 million de spectateurs. Depuis le lancement de Citizens Live en 2019, les clients ont acheté plus de 50 000 billets en prévente pour des spectacles dans les lieux sponsorisés. Ces initiatives renforcent l’engagement de Citizens à soutenir la musique vivante et le divertissement à Boston.

Die Citizens Financial Group (CFG) hat neue Sponsoring-Partnerschaften in der Live-Entertainment-Branche von Boston angekündigt und ist die offizielle Bank des MGM Music Hall at Fenway sowie der Hauptsponsor des CollegeFest Boston geworden. Diese Partnerschaften zielen darauf ab, den Kunden von Citizens einzigartige Erlebnisse zu bieten, darunter exklusive Ticketangebote und VIP-Veranstaltungen. Um zu feiern, veranstaltet Citizens eine zweiwöchige ‘Citizens Live on Tour’-Roadshow vom 16. bis 30. September, bei der Fans die Chance haben, kostenlose Tickets für kommende Shows zu gewinnen.

Die Bank unterstützt nun sechs Konzertstätten, die jährlich über 800 Shows ausrichten und mehr als 1 Million Konzertbesucher anziehen. Seit der Einführung von Citizens Live im Jahr 2019 haben Kunden über 50.000 Presale-Tickets für Shows an den gesponserten Orten gekauft. Diese Initiativen verstärken das Engagement von Citizens zur Unterstützung von Live-Musik und Unterhaltung in Boston.

Positive


  • Expansion into new sponsorships with MGM Music Hall at Fenway and CollegeFest Boston

  • Increased customer engagement through exclusive ticket offerings and VIP experiences

  • Support of six concert venues, hosting over 800 shows annually

  • Attracting more than 1 million concertgoers to sponsored venues

  • Over 50,000 presale tickets sold to customers since 2019











BOSTON–(BUSINESS WIRE)–
Citizens today announced it has become the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston held at Citizens House of Blues. These new ventures reinforce Citizens’ commitment to supporting live music and entertainment in Boston and will provide unique experiences for Citizens’ customers, including exclusive ticket offerings, VIP experiences, insider events, and other special perks.

“The addition of MGM Music Hall at Fenway to the Citizens Live portfolio and our support for CollegeFest are a natural extension of our commitment to some of the city’s most beloved performing arts centers,” said Lisa Murray, President, Citizens Massachusetts. “We value the unique opportunity to help strengthen and sustain live music and performances and contribute to Boston’s position as a cultural hub and go-to entertainment destination.”

MGM Music Hall at Fenway, a state-of-the-art venue located next to the iconic Fenway Park, has quickly become a premier destination for live music and entertainment. With Citizens support, MGM Music Hall will continue to host an array of highly anticipated concerts and events, enhancing the cultural landscape of the city.

Through Citizens Live, the bank’s music and entertainment program in partnership with Crossroads Presents, Citizens’ debit and credit card customers have access to special benefits at concerts, including presale and early entry perks at the bank’s six sponsored venues – MGM Music Hall at Fenway, Brighton Music Hall presented by Citizens, Citizens House of Blues, Citizens Opera House, Orpheum Theatre presented by Citizens, and Paradise Rock Club presented by Citizens.

To celebrate the new addition of MGM Music Hall at Fenway to the Citizens Live Portfolio, the bank is hosting “Citizens Live on Tour.” This two-week traveling road show will take place from September 16th – 30th at popular spots around Boston, including the Fenway neighborhood, Seaport, Rose Kennedy Greenway, Wharf District, Dewey Square, and more. At each location, fans will be part of an interactive pop-up experience with opportunities to win free tickets to upcoming shows at the bank’s sponsored venues, plus other fun and engaging activities. For more information and a list of all locations for Citizens Live on Tour, please visit https://www.citizensbank.com/liveontour.

Citizens’ sponsorship of CollegeFest Boston marks an exciting new chapter for the city’s largest back-to-school festival. Held for the first time at Citizens House of Blues, this year’s event on September 22 will offer thousands of students from the Greater Boston area the opportunity to connect with local businesses, network, and enjoy a day of music and entertainment.

“We’re excited to expand our partnership with Citizens as they continue their live music journey at the iconic MGM Music Hall at Fenway,” said Don Law, President of Crossroads Presents and Fenway Music Company. “This incredible venue is the heartbeat of Boston’s live music scene, and our partnership will elevate Citizens’ connection with fans to the next level, bringing them closer to their favorite artists and making every moment at the venue even more unforgettable.”

With the new addition of the MGM Music Hall at Fenway, Citizens now supports six concert venues hosting over 800 shows per year and attracting over 1,000,000 concertgoers. Since launching Citizens Live in 2019, the bank’s customers have purchased over 50,000 presale tickets to shows at its sponsored venues.

For more information on Citizens Live and to view the list of weekly presale tickets, visit https://www.citizensbanklive.com

About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $219.9 billion in assets as of June 30, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.

About Fenway Music Company:

Fenway Music Company (FMC) is a joint venture between Fenway Sports Management (FSM), Crossroads Presents and Live Nation Entertainment. FMC books, manages and operates Citizens House of Blues Boston, as well as the MGM Music Hall at Fenway on Lansdowne Street.

Media:

Felicia Maloney

Felicia.maloney@citizensbank.com

(774) 273-1279

Danika Azzarelli, Live Nation

danikaazzarelli@livenation.com

Source: Citizens Financial Group, Inc.








FAQ



What new sponsorships has Citizens Financial Group (CFG) announced in Boston’s entertainment industry?


Citizens Financial Group has become the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston held at Citizens House of Blues.


When and where is Citizens Financial Group (CFG) hosting its ‘Citizens Live on Tour’ event?


Citizens is hosting ‘Citizens Live on Tour’ from September 16-30, 2024, at popular spots around Boston, including the Fenway neighborhood, Seaport, Rose Kennedy Greenway, Wharf District, and Dewey Square.


How many concert venues does Citizens Financial Group (CFG) now support through its sponsorships?


Citizens Financial Group now supports six concert venues, hosting over 800 shows per year and attracting over 1,000,000 concertgoers.


What benefits do Citizens Financial Group (CFG) customers receive through the Citizens Live program?


Citizens’ debit and credit card customers have access to special benefits at concerts, including presale and early entry perks at the bank’s six sponsored venues.





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