Google Pixel Watch costs $123 to make, new report shows

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Google launched its Pixel Watch last year and priced it from $349 in the US. But just how much does it cost the company to make the smartwatch? A new report today from Counterpoint Research focuses on exactly that. The in-depth analysis reveals that the total Bill of Materials (BoM) for the Pixel Watch amounts to $123.

That number doesn’t include R&D and marketing costs, bear in mind. Samsung is the primary financial beneficiary, netting around 20% of the BoM cost for itself, thanks to the supply of the chipset, LTE transceiver for the LTE-capable model, as well as “other paired components”. There’s an NXP co-processor in there too, as well as Kingston-made memory. The combined cost of the two processors and the memory accounts for nearly 27% of the BoM.

The second biggest supply-side beneficiary is BOE, which sells Google the custom 1.2-inch OLED display. This amounts to 14% of the BoM. The GPS chip is supplied by Broadcom, as is the Wi-Fi/Bluetooth combo chip, while STMicroelectronics supplies the component needed to support eSIM and Google Pay.

The six-axis inertial sensor and the digital compass come from STMicroelectronics too, while the heart rate monitoring system uses Texas Instruments parts.

If you’re interested in learning more about the Google Pixel Watch, don’t miss our full review!


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