TAYLOR Swift and Travis Kelce are on course to become the richest power couple in entertainment after his win at the Super Bowl.
Experts believe they could become worth more than £4billion eclipsing the fortunes and influence of Jay-Z and Beyonce or David and Victoria Beckham.
Entrepreneur and former NFL star Evan Oglesby, 42, said there is “no cap” on their earning power given the “connection to the fans in sports and showbusiness.”
He said: “In modern times. I mean, Travis is not the first person to date a celebrity, but he is one right now that’s capturing the attention of America and the world. It’s a great storyline.
“They brand at £4 billion. I don’t even think that’s the cap on that really. That’s the minimum.
“Travis is a professional and for one, I mean he’s one of the greatest that ever played that position. It is highlighting who he is as a person.
READ MORE ON SUPER BOWL LVIII
“This will elevate him no matter what happens. Travis Kelce is favoured by so many.
“Taylor helped out with a lot of that, and I mean, everybody wants to have that big name, and I think this is what’s going to help him really set that in concrete for years to come.”
Oglesby, spoke at the Sports Illustrated Invitational golf outing, hosted by NFL Pro Bowler and Las Vegas Raiders star Maxx Crosby, golf Influencer Paige Spiranac, MMA and UFC Ringside Announcer Bruce Buffer, and the Country Club Adjacent Podcast and produced by Authentic Brands Group (Authentic), in partnership with ENTER.
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Taylor was seen chugging beer in the stands at the Allegiant Stadium alongside pals including rapper Ice Spice and singer Lana Del Rey.
Later on, she joined Travis to celebrate his win at XS Nightclub at the Wynn Las Vegas.
They ate chicken fingers and fries in a VIP section of the club and partied until 5.15am.
However, she was overshadowed during the event after Beyonce announced a surprise new album..
The superstar, 42, revealed she will release a country music record called Renaissance Act II on March 29 – three weeks before Tay’s new album The Tortured Poets Department..
During an ad break for the game, watched by over 100million in the US alone, she appeared in an advert for the US internet supplier Verizon which saw her dress up as a saxophonist, an astronaut and Barbie in a comical bid to “break the internet”.
At the end of the clip — which she is believed to have been paid £27million to star in — she said: “OK, they ready. Drop the new music.”
Her announcement comes just a week after Taylor surprised fans with the news of her next album on stage at the Grammy Awards, where she won Album of the Year for a historic fourth time.
In artwork for one of Beyonce’s new songs, Texas Hold ‘Em, she poses nearly nude with a metallic heart protecting her modesty.
On the second track, a ballad called 16 Carriages, she sings about leaving home at 15 to launch her career in Destiny’s Child and sings about her dad cheating on her mum.
Beyonce, who wrote the album during the pandemic, when she turned 39, sings: “It’s been thirty-eight summers, and I’m not in my bed.
“On the back of the bus and a bunk with the band. Going so hard, now I miss my kids.
“Overworked and overwhelmed. I might cook, clean, but still won’t fold.”
The songs shot straight to No1 and No2 on the iTunes chart.
The first Renaissance album went to No1 around the globe and was Beyonce’s most successful era in years, with a mammoth sellout stadium tour.
OFF-KEY BEN’S A DONUT IN AD
IT’S a case of “oh no” for J-Lo as she watches on in horror as hubby Ben Affleck shows off his terrible singing in a Dunkin’ Donuts ad.
The advert, declared the funniest of the night by viewers, also featured NFL great Tom Brady, 46, and Ben’s pal Matt Damon.
ARI’S TRAILER LOOKS WICKED
ARIANA Grande casts a spell in the trailer for two-part film Wicked which aired during the adverts.
The Break Free singer, 30, plays Glinda and British Cynthia Erivo, 37, is green witch Elphaba.
The Wizard of Oz prequel will hit cinemas in November.
TAYLOR OF THE TAPE
TAYLOR SWIFT: The Tortured Poets Department. Release April 19.
THEME: Revenge on ex — British actor Joe Alwyn.
SONG TITLES: Guilty As Sin? and I Can Fix Him (No Really I Can).
BEYONCE: Renaissance Act II. Release March 29.
THEME: Reflection on her life and career featuring deeply personal lyrics.
SONG TITLES: Texas Hold ’Em and 16 Carriages.