David Beckham joins Needham-based SharkNinja as ‘global brand ambassador’

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SharkNinja is the latest Boston-area tech company to ink a promotional deal with an athlete of international fame.

British soccer star David Beckham, the former professional midfielder known for his signature curved free kick, will act as a “global brand ambassador” for the Ninja brand as part of a multi-year partnership, the company said Sunday.

SharkNinja is a Needham-based household appliance producer that started trading on the New York Stock Exchange as an independent company last year. Its “Ninja” product line includes blenders, food preparation and cooking appliances.

More on this story from Boston Business Journal

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